REVIEW | doi:10.20944/preprints201909.0143.v1
Subject: Business, Economics And Management, Other Keywords: sustainability; consumer behavior; clothing; clothing behavior; environmental sustainability; fashion; textiles; fashion sustainability; clothing sustainability; textile sustainability
Online: 14 September 2019 (19:10:15 CEST)
Consumer, as one of the vital stakeholders of fashion supply chain, has a significant role to play to transition fashion industry into sustainable direction. From purchasing and care practice to donation and disposal, every step of their decision has impact on the environment. Various internal and external variables, including culture, custom, value, belief, norm and assumption, economy, gender, and education etc. influence forming that decision. The result of the decision not only directly impacts he environment and society, but also consumer culture and future business opportunity. This study synthesizes a wide spectrum of consumer behavior related to clothing consumption and associated environmental impact. Building on the synthesis, a holistic discussion is offered which can provide relevant behavioral guideline to consumers as well as other stakeholders.