ARTICLE | doi:10.20944/preprints202106.0524.v1
Subject: Arts And Humanities, History Keywords: Sport History; Iran; Zoorkhaneh Sport; Arjan Cup; Traditional Sport
Online: 21 June 2021 (15:46:22 CEST)
The article reviews Iranian sports in three periods: prehistoric, ancient, and modern. In prehistoric times, remaining cases have shown the existence of movement activities based on recreational and religious ceremonies. In the period of ancient history, documents such as Hasanlu Golden Cup and Arjan Cup, and in the continuation of architectures leftover from different eras, refer to the prosperity of sports activities with different approaches. Among all kinds of activities, Iranian zoorkhaneh sport has a significant cultural background and effect. Modern sports entered Iran through embassies, oil contractors, Western-educated students, and military representatives in other countries (in the modern era). Iran became a member of the International Olympic Committee in 1947 and won its first Olympic medal in 1948. Entering the 21st century, the sports industry in Iran began to grow and the number of clubs, sports careers, and sports science students in universities increased significantly. The growing dimension of attention and interest in sports among Iranians shows that sports will be one of the main areas in Iran's development in the future.
ARTICLE | doi:10.20944/preprints202106.0419.v1
Subject: Business, Economics And Management, Accounting And Taxation Keywords: Aesthetic literacy, Informational literacy, Promotional literacy, Rhetorical literacy, Students, Validation.
Online: 15 June 2021 (16:13:16 CEST)
Although advertising literacy leads to critical thinking in the face of advertising, but so far, no action has been taken in Iran regarding a tool to measure this type of literacy. And after the investigations, it was determined that although much research has been done on advertising, but the lack of appropriate measurement tools to measure the level of advertising literacy is clearly evident. Therefore, this research provides a valid tool for measuring advertising literacy from students' perspective. In this study, referring to the dimensions of advertising literacy from the perspective of Malmelin (2010) and the views of related professors, a questionnaire was developed and to determine the validity of the structure, confirmatory factor analysis was used. In this study, the statistical population was high school students, considering the impact of advertising in this age range; finally, a tool with four dimensions of informational literacy, aesthetic literacy, rhetorical literacy and promotional literacy was obtained. According to the confirmation of this tool in the present study, it can be used to examine the status of items, their order and prioritization from the perspective of the mentioned population.