ARTICLE
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doi:10.20944/preprints202310.0851.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Covert Marketing, Overt Marketing, Guerrilla Marketing, Brand Evangelism, Ecological Consciousness, Food Industry.
Online: 13 October 2023 (07:55:20 CEST)
REVIEW
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doi:10.20944/preprints202303.0169.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
Guerrilla marketing; Viral marketing; Ambient marketing; Stealth marketing; Street marketing; Bibliometric analysis
Online: 9 March 2023 (08:57:12 CET)