Excessive online behaviors refer to harmful or disproportionate use of digital network applications. Such behaviors are likely to be associated with escapist motives. Our aim was to analyze whether escapism predicts excessive gambling, excessive gaming, and excessive internet use over time. A longitudinal sample of Finnish residents aged 18–75 years (N = 1,022, 51.27% male) was surveyed at three time points in 6-month intervals: April 2021 (Time 1), October–November 2021 (Time 2), April–May 2022 (Time 3). Of the original Time 1 respondents, 66.80% took part in the surveys at both Time 2 and Time 3. All surveys included measures for excessive gambling (Problem Gambling Severity Index), excessive gaming (Internet Gaming Disorder Test), and excessive internet use (Compulsive Internet Use Scale). Three escapism-specific questions were used to construct a dedicated escapism variable. Socio-demographic variables, alcohol consumption, and psychological distress were used as controls. The study was conducted with multilevel regression analyses using hybrid models. Our research showed that escapism had strong within-person effects on excessive gambling, B = 0.18, p = .003; excessive gaming, B = 0.50, p < .001; and excessive internet use, B = 0.77, p < .001 over time. The between-person effect of escapism was demonstrated on excessive gaming B = 0.91, p <.001; and excessive internet use B = 0.61, p = .036. Adverse societal events and uncertain times can manifest in excessive online behaviors motivated by escapism, highlighting a need to focus prevention efforts on healthy coping methods.

Life is a field of senses and the experience of feeling, thinking, acting, and building relationships with everything around us. These senses and experiences are also consumed in travel destinations to pursue the traveler's escapism and happiness. However, while the field of tourism studies has recognized the importance of experience and focused on the relationship between various travel experiences and happiness, research on the variables that mediate and strengthen these relationships is lacking. Therefore, this study aims to apply the five strategic experiential models proposed by Schmitt [1]— sense, feel, think, act, and relate — to investigate the mediating effect of escapism on travelers' well-being. Data were collected from travelers visiting three major heritage sites in Gyeongju (Bulguksa Temple, Seokguram Grotto, and Bunhwangsa Temple), and 509 responses were used for analysis. The analysis was conducted using statistical package programs SPSS and AMOS employing frequency analysis, reliability analysis, confirmatory factor analysis, and structural equation modeling. The results indicated significant positive effects between variables such as cultural heritage travel experience, escapism, and well-being. In the analysis of the mediating effect of escapism, escapism showed a significant mediating effect on the relationship between travel experience and well-being. This study confirmed that, during cultural heritage travels, individuals’ well-being can be enhanced through a holistic experience encompassing sensory, emotional, cognitive, behavioral, and relational aspects rather than an isolated experience centered on escapism. This finding provides important implications for the design and planning of travel programs and products.