REVIEW | doi:10.20944/preprints202310.1561.v1
Subject: Business, Economics And Management, Business And Management Keywords: Entrepreneurship; Sustainability; Education
Online: 25 October 2023 (07:32:50 CEST)
The importance of shifting to a sustainable economy, based on new capabilities that enable to cope with the current turbulent changes is paramount. Entrepreneurs with sustainable concerns are considered to play a key role in the process by creating innovative, proactive and risk assumption solutions, both with environmental and economic value. To date, there is no consensus on what capabilities education should provide to create sustainable entrepreneurs to cope with sustainability challenges. The aim of this piece of literature is to identify relevant factors for sustainable entrepreneurship education. Bibliographic databases were searched for documents published between 2012 and June 2023 to categorize central issues discussed in the literature on sustainable entrepreneurship education. The review process specifies 59 empirical and non-empirical papers at sustainable entrepreneurship education (SEE). Data analysis revealed diverse models for sustainable entrepreneurship education (SEE) developed for use in both higher education institutions and secondary schools. Future research directions are underscored.
REVIEW | doi:10.20944/preprints202303.0275.v2
Subject: Business, Economics And Management, Business And Management Keywords: Entrepreneurship; Sustainability; Corporate social responsibility
Online: 15 May 2023 (07:59:16 CEST)
At a basic level, entrepreneurship refers to an individual or a small group of partners that intend to create a new business. Entrepreneurship is at forefront of any competitive economy due to the creation of new products and services that comes from new ideas. In other words, entrepreneurship is associated with economic wealth, growth and innovation. The usage of resources in the creation of new businesses needs to be rational because investors normally are risk averse, and nowadays, the purpose of a new business needs to be for a long-term period, and the usage of resources has to take into mind the possible damage to the planet. In other words, entrepreneurs and the sustainability of the planet are interconnected. Beyond this, entrepreneurs need to take care of the corporate social responsibility of each new business, considering the interests of itself, its stakeholders, and the public. Nevertheless, existing research has not shown in full all the research streams, how they interact with each other and their potential knowledge development. Thus, a literature review on social entrepreneurship and corporate social responsibility in the last decade are opportune. This paper aims to identify research trends in the field through a Systematic Bibliometric Literature Review of social entrepreneurship and corporate social responsibility research. The review includes 69 articles published in the Scopus® database, presenting up-to-date knowledge on the topic.
REVIEW | doi:10.20944/preprints202304.1205.v1
Subject: Business, Economics And Management, Business And Management Keywords: Entrepreneurship; Sustainability; Education
Online: 29 April 2023 (04:22:29 CEST)
The importance of transforming to a sustainable economy to protect against global crises such as climate change is widely recognized. Sustainable entrepreneurs are seen as playing a key role in this transformation process by creating innovative market solutions with environmental, social, and economic value. To date, there is no consensus on the skills education should deliver to create sustainable entrepreneurs to solve sustainability challenges. The goal of this article is to identify sustainable entrepreneurship education factors that enable effective education of future sustainable entrepreneurs. An academic search engine and bibliographic database were searched for documents written in English and published between 2012 and April 2023 to identify existing educational models discussed in the current literature in sustainable entrepreneurship education (SEE). The review process resulted in a set of 59 empirical and non-empirical papers on SEE. The data analysis revealed different educational frameworks for sustainable entrepreneurship (SE), both developed for use in higher education institutions and secondary schools.
REVIEW | doi:10.20944/preprints202110.0312.v1
Subject: Computer Science And Mathematics, Security Systems Keywords: Cyber Security; Internet of Things
Online: 21 October 2021 (14:01:19 CEST)
Nowadays, people live amidst the smart home domain, business opportunities in the industrial smart city and health care, though, along with concerns about security. Security is central for IoT systems to protect sensitive data and infrastructure, whilst security issues become increasingly expensive, in particular in Industrial Internet of Things (IIoT) domains. Nonetheless, there are some key challenges for dealing with those security issues in IoT domains: Applications operate in distributed environments such as Blockchain, varied smart objects are used, and sensors are limited in what comes to machine resources. In this way, traditional security does not fit in IoT systems. In this vein, the issue of cyber security has become paramount to the Internet of Things (IoT) and Industrial Internet of Things (IIoT) in mitigating cyber security risk for organizations and end users. New cyber security technologies / applications present improvements for IoT security management. Nevertheless, there is a gap on the effectiveness of IoT cyber risk solutions. This review article discusses the, trends around opportunities and threats in cyber security for IIoT.
ARTICLE | doi:10.20944/preprints202108.0032.v1
Subject: Business, Economics And Management, Accounting And Taxation Keywords: Artificial Intelligence; Securty; Security Of Data; Security Systems
Online: 2 August 2021 (12:36:22 CEST)
Diverse forms of artificial intelligence (AI in further text) are at the forefront of triggering digital security innovations, based on the threats that are arising in this post COVID world. On the one hand, companies are experiencing difficulty in dealing with security challenges with regard to a variety of issues ranging from system openness, decision making, quality control and web domain, just to mention a few. On the other hand, in the last decade, research has focused on security capabilities based on tools such as platform complacency, intelligent trees, modeling methods and outage management systems, in an effort to understanding the interplay between AI and those issues. The dependence on the emergence of AI in running industries and shaping the education, transports and health sectors is now well known in literature. AI is increasingly employed in managing data security across economic sectors. Thus, a literature review of AI and system secu-rity within the current digital society is opportune. This paper aims at identifying research trends in the field through a Systematic Bibliometric Literature Review (LRSB) of research on AI and system security. The review entails 77 articles published in Scopus® database, presenting up-to-date knowledge on the topic. The LRSB results were synthesized across current research subthemes. Findings are presented. The originality of the paper relies on its LRSB method, together with extant review of articles that have not been categorized so far. Implications for future re-search are suggested.
REVIEW | doi:10.20944/preprints202305.0465.v1
Subject: Business, Economics And Management, Business And Management Keywords: new digital economy; sustainability
Online: 8 May 2023 (08:18:28 CEST)
This study aims to analyze the interconnection between the concepts of digital economy and sustainability. These concepts have become popular due to awareness of climate change and increased development and adoption of technologies. Researchers, business leaders and policymakers are exploring the many ways digital technologies can be used to address sustainability issues. Using a systematic literature review with a bibliometric analysis, we examined a sample of 92 studies indexed in SCOPUS to identify research activity on this topic through April 2023. We found that 2022 had the highest number of peer-reviewed papers on the subject, with 31 publications. During the research, we also identified multiple opportunities for this interconnection, such as developing renewable energy and sustainable technological solutions, smart cities and sustainable urbanization, and sustainable consumption. These opportunities enabled by digital technologies allow companies to adopt sustainable business strategies and develop sustainable products. Despite these opportunities, the digital economy presents several challenges that can hinder efforts to achieve sustainability goals, such as increased e-waste, high energy consumption and rising carbon emissions, digital divide, job insecurity, growing monopolies, and data protection. These issues must be addressed to enable optimal use of the opportunities presented in the digital economy to promote sustainability.
ARTICLE | doi:10.20944/preprints202302.0048.v1
Subject: Business, Economics And Management, Marketing Keywords: industry 4.0; sensors; digital transformation; systematic literature review; bibliometric analysis; VOSviewer
Online: 3 February 2023 (01:14:07 CET)
This study aims to determine the role of Industry 4.0 sensors in digital transformation. Using a systematic literature review with a bibliometric analysis, we examine a sample of 52 studies from the SCOPUS database to identify research activity on this topic until December 2022. We find that 2022 was the year with the highest number of peer-reviewed documents on the subject, with 18 publications. We also examine current themes and find that sensors can connect multiple systems and devices, thus enabling machine-to-machine communication and facilitating great precision during product designing, development, and production, thus enabling customization and improving quality. However, despite these benefits, the current sensor technologies face multiple challenges that undermine their maximum adoption.
REVIEW | doi:10.20944/preprints202212.0057.v1
Subject: Business, Economics And Management, Business And Management Keywords: industry 4.0; sensors; sensor technologies; product design
Online: 5 December 2022 (02:16:25 CET)
The fourth industrial revolution, also known as Industry 4.0, has led to an increased transition towards automation and reliance on data-driven innovations and strategies. Companies in the manufacturing sector are heavily integrating Industry 4.0 technologies, including cloud compu-ting, cyber-physical systems (CPS), big data analytics, horizontal and vertical system integration, the internet of things (IoT), and additive manufacturing (3d printing). The interconnected systems and processes have significantly increased operational efficiency, enhanced organizational capacity to monitor and control functions, reduced costs, and improved product quality. One significant way that companies have achieved these benefits is by integrating diverse sensor technologies within these innovations, allowing critical data collection on products, equipment performance, and maintenance. The sensors connect systems and machines, allowing them to communicate and track operations for enhanced operations. While numerous research has been conducted to show the role of sensors in industry 4.0, limited studies show how these innovations can leverage product design to maximize benefits and opportunities. Given the rapidly changing market conditions, Industry 4.0 requires new products and business models to ensure companies adjust to the current and future changes. These requirements call for the evolutions in product design processes to accommodate design features and principles applicable in the current dynamic business environment. This research paper employs a systematic bibliometric literature review (LRSB) methodology to explore and synthesize data on how Industry 4.0 and sensors can leverage product design. The results show that various product design features create opportunities to be leveraged to guarantee the success of Industry 4.0 and sensor technologies. However, the research also identifies numerous challenges that undermine the ongoing transition towards intelligent factories and products.
REVIEW | doi:10.20944/preprints202206.0378.v1
Subject: Business, Economics And Management, Marketing Keywords: fuzzy; marketing; fuzzy marketing; marketing strategy; consumer behaviour
Online: 28 June 2022 (05:37:33 CEST)
The term fuzzy refers to things that are unclear or vague. In the real world, we often encounter a situation where we cannot determine whether the state is true or false, and fuzzy logic allows for more flexible reasoning. This is a form of multivalued logic where the truth values of variables can be any real number between 0 and 1, as opposed to Boolean logic where the logical values can only be 0 or 1. Fuzzy logic is therefore a problem-solving technique used to evaluate all available information and thus make the best decisions. When applied to marketing, fuzzy logic allows treating customers in an individual and personalized way, instead of being fully identified within a particular market segment. Fuzzy marketing considers the degree to which a customer belongs to certain segments and subsequently allows them to be targeted with messages that engage them emotionally. To better understand the application and importance of fuzzy logic in marketing strategy, we developed a systematic review of the bibliometric literature (LRSB). It was possible to create a connection between these concepts, marketing and fuzzy logic, to increase the efforts of marketing professionals to achieve competitiveness in the unpredictable business environment.
REVIEW | doi:10.20944/preprints202203.0407.v1
Subject: Computer Science And Mathematics, Information Systems Keywords: big data analytics; healthcare; data technologies; decision making; information management; EHR
Online: 31 March 2022 (12:24:19 CEST)
Big data analytics tools are the use of advanced analytic techniques targeting large and diverse volumes of data that include structured, semi-structured, and unstructured data from different sources and in different sizes from terabytes to zetabytes. The health sector is faced with the need to generate and manage large data sets from various health systems, such as electronic health records and clinical decision support systems. This data can be used by providers, clinicians, and policymakers to plan and implement interventions, detect disease more quickly, predict outcomes, and personalize care delivery. However, little attention is paid to the connection between big data analytics tools and the health sector. Thus, a systematic review of the bibliometric literature (LRSB) was developed to study how the adoption of big data analytics tools and infrastructures will revolutionize the healthcare industry. The review integrated 77 scientific and/or academic documents indexed in SCOPUS presenting up‐to‐date knowledge on current insights on how big data analytics technologies influence the healthcare sector and the different big data analytical tools used. The LRSB provides findings related to the impact of Big Data analytics on the health sector by introducing opportunities and technologies that provide practical solutions to various challenges.
REVIEW | doi:10.20944/preprints202203.0325.v1
Subject: Business, Economics And Management, Business And Management Keywords: industry 4.0; marketing
Online: 24 March 2022 (07:54:11 CET)
Industry 4.0 or the Fourth Industrial Revolution is driven by innovative technologies that have profound effects on both production systems and business models. This revolution is characterized by the addition of disruptive technologies and methods. These aspects of Industry 4.0 have a significant impact on marketing and have led to an evolution to ensure that marketing activities align with technological advancements and address consumers' current needs. The purpose of this paper is to formulate and discuss future research avenues for marketing considering the changes brought by Industry 4.0. The approach taken in the paper is to review the relevant literature and focus on the key themes most important for future research on industry 4.0 and marketing. Therefore, a systematic literature review was conducted based on SCOPUS indexing online database of scientific articles, the most important peer-reviewed peer in the academic world. The paper finds that there are a number of research avenues for marketing researchers to conduct investigations on, but the most important areas are five marketing principles in Industry 4.0: cooperation, conversation, co-creation, cognitivity, and connectivity.
REVIEW | doi:10.20944/preprints202307.0330.v1
Subject: Business, Economics And Management, Marketing Keywords: digital marketing; sustainable development
Online: 6 July 2023 (10:38:41 CEST)
A Digital marketing allows brands to disseminate information in a targeted way towards their clients and consumers, making bidirectional communication and interactions between organizations and audiences feasible. This reality not only allows companies to pass on messages about sustainability associated with processes and products with the aim of launching trends and shaping behaviour, but also allows consumers to share their experiences, needs, preferences and expectations. In this sense, the techniques used in the context of digital marketing make it possible not only to communicate products and services but also to show that brands are working to be more sustainable and to disseminate new sustainable trends that help to change consumer mindsets. This research paper employs a Systematic Literature Review with Bibliometric Analysis (SLBA) methodology to explore and synthesize data about how digital marketing can be used to promote and communicate sustainability. In this study, the results show that digital marketing strategies contribute to promoting sustainable development by encouraging sustainable consumption patterns. This scenario is possible by understanding consumer behavior, communicating key messages through the best channels and effectively evaluating green marketing campaigns on consumer attitudes and purchasing decisions.
REVIEW | doi:10.20944/preprints202203.0106.v1
Subject: Business, Economics And Management, Business And Management Keywords: sustainability; sustainable entrepreneurship
Online: 7 March 2022 (14:58:37 CET)
On these days, issues such as environmental degradation, wealth gap and unequal access to op-portunities and resources are increasing. These concerns have increased the need for sustainable entrepreneurship, defined as sustainable business practices. Entrepreneurship is central in transi-tioning towards a more sustainable future, whereas aligning the social, economic, and ecological objectives and ecological entrepreneurs play a role. This literature review analyzes the field of sustainable entrepreneurship and the extent of their integration in the global business arena. It aims to analyze the depth of existing pieces of literature on sustainable entrepreneurship, its defi-nitions and applications in business practices. The analysis relies upon a literature search on the SCOPUS database around the keywords ‘Sustainability’ and ‘Sustainable Entrepreneurship’. The scientific software VOSviewe is used to better ilustrate the linkage of major categories and correspondent trends, related both with business growth and maintenance of ecological systems. It concludes that the desired levels of sustainability require collaborations between all stakehold-ers, while the transition towards service‐oriented business models has contributed to the growth of sustainable entrepreneurship. Nevertheless, existing institutional structures favor current unsustainable businesses and systems over the newer sustainable ones, demanding from eco-preneurs to initiate institutional changes
REVIEW | doi:10.20944/preprints202305.1630.v1
Subject: Social Sciences, Media Studies Keywords: Fake News; Marketing; Bibliometric Literature Review; LRSB
Online: 23 May 2023 (08:51:09 CEST)
Fake news was conventionally assumed to mean fabricated information published in newspapers and other mass media. It was mostly done to increase the paper's sales and was unlikely to have long-term impacts on society. Fake news in marketing concerns intentionally delivering false or misleading information regarding a product or service to influence consumer behavior. Despite the severity of these impacts, we noted that there is very little scientific research on fake news in marketing and consumer behavior. This systematic literature review (LRSB) aims to bridge this knowledge gap by searching and analysing relevant publications on "fake news in marketing" and synthesising data from 117 relevant studies, providing a framework for marketers and business leaders to reduce the spread and impact of online misinformation. The main highlights identify that the implementation and use of social media, shaping a presence on the internet, diffusion, and consumption of fake news have become a serious challenge and a dominant problem in the marketing sector, especially with the growth of digital marketing. Strategically, fake news spread can be categorized into various types, and the use of these tactics can produce short-term benefits such as increased engagement and instant sales, but they can also have severe long-term costs such as reputational damage, loss of revenues and market share, and discouraged investors and shareholders.