TY - GENERIC DO - 10.20944/preprints202204.0238.v2 UR - http://dx.doi.org/10.20944/preprints202204.0238.v2 TI - Brand Identity and Halal in Malaysia’s Food Smes: One Tale from Two Model Analyses T2 - Preprints AU - Razak, Muhammad Nur Fitri AU - Bidin, Rosmiza AU - Mohamad, Bahtiar AU - Osman, Mohd Nizam AU - Abu Bakar, Mohd Syuhaidi AU - Tham, Jen Sern AU - Atan, Rodziah AU - Handayati, Puji PY - 2022 DA - 2022/04/27 PB - Preprints