@article{202204.0238,
	doi = {10.20944/preprints202204.0238.v2},
	url = {https://doi.org/10.20944/preprints202204.0238.v2},
	year = 2022,
	month = {April},
	publisher = {Preprints},
	author = {Muhammad Nur Fitri Razak and Rosmiza Bidin and Bahtiar Mohamad and Mohd Nizam Osman and Mohd Syuhaidi Abu Bakar and Jen Sern Tham and Rodziah Atan and Puji Handayati},
	title = {Brand Identity and Halal in Malaysia’s Food Smes: One Tale from Two Model Analyses},
	journal = {Preprints}
}