TY - GENERIC DO - 10.20944/preprints202401.1650.v1 UR - http://dx.doi.org/10.20944/preprints202401.1650.v1 TI - Relationship between Brand Awareness and Word-of-Mouth Communication in the Fast Food Sector of the Lambayeque Region, 2023 T2 - Preprints AU - Montes Ninaquisme, Jose Carlos AU - Arbulu Ballesteros, Marco Agustín AU - Acosta Enriquez, Benicio Gonzalo AU - Guzmán Valle, Maria De los Ángeles AU - Valle, César Guzmán AU - Pantaleón Santa María, Alberto Luis AU - Ruiz Chacon, Stephanie Virginia AU - Castro Muñoz, William Teófilo PY - 2024 DA - 2024/01/23 PB - Preprints