@article{202401.1650, doi = {10.20944/preprints202401.1650.v1}, url = {https://doi.org/10.20944/preprints202401.1650.v1}, year = 2024, month = {January}, publisher = {Preprints}, author = {Jose Carlos Montes Ninaquisme and Marco Agustín Arbulu Ballesteros and Benicio Gonzalo Acosta Enriquez and Maria De los Ángeles Guzmán Valle and César Guzmán Valle and Alberto Luis Pantaleón Santa María and Stephanie Virginia Ruiz Chacon and William Teófilo Castro Muñoz}, title = {Relationship between Brand Awareness and Word-of-Mouth Communication in the Fast Food Sector of the Lambayeque Region, 2023}, journal = {Preprints} }