@article{201611.0149,
	doi = {10.20944/preprints201611.0149.v1},
	url = {https://doi.org/10.20944/preprints201611.0149.v1},
	year = 2016,
	month = {November},
	publisher = {Preprints},
	author = {Colin Michael Hall and Helena Power},
	title = {Social License to Operate and Adaptive Co-Marketing: Exchange, Social Capital and Community-Based Social Marketing},
	journal = {Preprints}
}