@article{202204.0238,
	doi = {10.20944/preprints202204.0238.v1},
	url = {https://doi.org/10.20944/preprints202204.0238.v1},
	year = 2022,
	month = {April},
	publisher = {Preprints},
	author = {Muhammad Nur Fitri Razak and Rosmiza Bidin and Bahtiar Mohamad and Mohd Nizam Osman and Mohd Syuhaidi Abu Bakar and Jen Sern Tham and Rodziah Atan and Puji Handayati and Nangkula Utaberta},
	title = {Brand Identity and Halal in Malaysia’s Food Smes: One Tale from Two Model Analyses},
	journal = {Preprints}
}