@article{201807.0305, doi = {10.20944/preprints201807.0305.v1}, url = {https://doi.org/10.20944/preprints201807.0305.v1}, year = 2018, month = {July}, publisher = {Preprints}, author = {Jeongsoo Han and Mina Jun and Miyea Kim and Sookyoung Key}, title = {Influence of Congruency between Ideal Self and Brand Image on Sustainable Happiness}, journal = {Preprints} }