TY  - GENERIC
DO  - 10.20944/preprints202206.0027.v1
UR  - http://dx.doi.org/10.20944/preprints202206.0027.v1
TI  - Using Social Media to Build the Loyalty Loop in Omnichannel Retail
T2  - Preprints
AU  - Cattrall, David
AU  - Castello, Simone
PY  - 2022
DA  - 2022/06/02
PB  - Preprints