@article{202206.0027,
	doi = {10.20944/preprints202206.0027.v1},
	url = {https://doi.org/10.20944/preprints202206.0027.v1},
	year = 2022,
	month = {June},
	publisher = {Preprints},
	author = {David Cattrall and Simone Castello},
	title = {Using Social Media to Build the Loyalty Loop in Omnichannel Retail},
	journal = {Preprints}
}