TY - GENERIC DO - 10.20944/preprints202401.0947.v1 UR - http://dx.doi.org/10.20944/preprints202401.0947.v1 TI - When Luxury Brands Live Streaming to the Consumers With or Without Purchase Experience! The Role of Servicescape, consumer trust and Perceived value of luxury T2 - Preprints AU - Yu, Jun-Ying AU - Gao, Jing AU - Guo, Jia-Rui PY - 2024 DA - 2024/01/11 PB - Preprints