@article{202401.0947, doi = {10.20944/preprints202401.0947.v1}, url = {https://doi.org/10.20944/preprints202401.0947.v1}, year = 2024, month = {January}, publisher = {Preprints}, author = {Jun-Ying Yu and Jing Gao and Jia-Rui Guo}, title = {When Luxury Brands Live Streaming to the Consumers With or Without Purchase Experience! The Role of Servicescape, consumer trust and Perceived value of luxury}, journal = {Preprints} }