TY  - GENERIC
DO  - 10.20944/preprints202305.0399.v1
UR  - http://dx.doi.org/10.20944/preprints202305.0399.v1
TI  - Verifying the Effectiveness of Online Cause-Related Advertising: Fosused on Brand Relationship, Attachment, and Ethical Consumption Propensity
T2  - Preprints
AU  - Zhao, Xinsheng
AU  - Yoon, Sungjoon
AU  - Park, Yoonjoo
PY  - 2023
DA  - 2023/05/06
PB  - Preprints