@article{202305.0399, doi = {10.20944/preprints202305.0399.v1}, url = {https://doi.org/10.20944/preprints202305.0399.v1}, year = 2023, month = {May}, publisher = {Preprints}, author = {Xinsheng Zhao and Sungjoon Yoon and Yoonjoo Park}, title = {Verifying the Effectiveness of Online Cause-Related Advertising: Fosused on Brand Relationship, Attachment, and Ethical Consumption Propensity}, journal = {Preprints} }