TY - GENERIC DO - 10.20944/preprints202204.0238.v4 UR - http://dx.doi.org/10.20944/preprints202204.0238.v4 TI - Brand Identity and Halal in Malaysia’s Food Smes: One Tale from Two Model Analyses T2 - Preprints AU - Razak, Muhammad Nur Fitri AU - Bidin, Rosmiza AU - Mohamad, Bahtiar AU - Osman, Mohd Nizam AU - Tham, Jen Sern AU - Atan, Rodziah AU - Balakrishnan, Kavitha PY - 2023 DA - 2023/11/16 PB - Preprints