@article{202204.0238,
	doi = {10.20944/preprints202204.0238.v4},
	url = {https://doi.org/10.20944/preprints202204.0238.v4},
	year = 2023,
	month = {November},
	publisher = {Preprints},
	author = {Muhammad Nur Fitri Razak and Rosmiza Bidin and Bahtiar Mohamad and Mohd Nizam Osman and Jen Sern Tham and Rodziah Atan and Kavitha Balakrishnan},
	title = {Brand Identity and Halal in Malaysia’s Food Smes: One Tale from Two Model Analyses},
	journal = {Preprints}
}