@article{202307.0125, doi = {10.20944/preprints202307.0125.v1}, url = {https://doi.org/10.20944/preprints202307.0125.v1}, year = 2023, month = {July}, publisher = {Preprints}, author = {Gebeyehu Jalu Negassa}, title = {The Effect of Corporate Social Responsibility on Brand Equity in the Banking Industry: The Mediating Role of Brand Credibility and Brand Image}, journal = {Preprints} }