@article{202312.1384,
	doi = {10.20944/preprints202312.1384.v2},
	url = {https://doi.org/10.20944/preprints202312.1384.v2},
	year = 2023,
	month = {December},
	publisher = {Preprints},
	author = {Gourav Roy and Amrita Chakraborty},
	title = {Understanding the Cricket Bat Buying Behaviour: Exploring Elaboration Likelihood Model and Digital Engagement},
	journal = {Preprints}
}