@article{202311.0255,
	doi = {10.20944/preprints202311.0255.v1},
	url = {https://doi.org/10.20944/preprints202311.0255.v1},
	year = 2023,
	month = {November},
	publisher = {Preprints},
	author = {Ayantunji Gbadamosi and Nnamdi O Madichie and Emmanuel Mogaji},
	title = {Innovation and Sustainability in Business Turbulence: Navigating the ‘Now Normal’ through Value Co-creation},
	journal = {Preprints}
}