@article{202104.0172,
	doi = {10.20944/preprints202104.0172.v1},
	url = {https://doi.org/10.20944/preprints202104.0172.v1},
	year = 2021,
	month = {April},
	publisher = {Preprints},
	author = {Meir Russ},
	title = {Ideation for New Ventures: The Reasonings-Outcomes Matrix, Models and Tools},
	journal = {Preprints}
}