TY  - GENERIC
DO  - 10.20944/preprints202311.1506.v1
UR  - http://dx.doi.org/10.20944/preprints202311.1506.v1
TI  - Effectiveness of Advertising Campaigns on Short-Form Video Social Platforms: An Empirical Analysis through a Large-Scale Randomized Field Experiment on ByteDance
T2  - Preprints
AU  - Liang, Yitian (Sky)
AU  - Chen, Xinlei (Jack)
AU  - Han, Shengnan
AU  - Zhang, Jinglong
AU  - Chen, Yubo
PY  - 2023
DA  - 2023/11/23
PB  - Preprints