@article{202311.1506,
	doi = {10.20944/preprints202311.1506.v1},
	url = {https://doi.org/10.20944/preprints202311.1506.v1},
	year = 2023,
	month = {November},
	publisher = {Preprints},
	author = {Yitian (Sky) Liang and Xinlei (Jack) Chen and Shengnan Han and Jinglong Zhang and Yubo Chen},
	title = {Effectiveness of Advertising Campaigns on Short-Form Video Social Platforms: An Empirical Analysis through a Large-Scale Randomized Field Experiment on ByteDance},
	journal = {Preprints}
}