@article{202208.0377, doi = {10.20944/preprints202208.0377.v1}, url = {https://doi.org/10.20944/preprints202208.0377.v1}, year = 2022, month = {August}, publisher = {Preprints}, author = {Yaman Singla and Rajat Jha and Arunim Gupta and Milan Aggarwal and Aditya Garg and Ayush Bhardwaj and Tushar - and Balaji Krishnamurthy and Rajiv Ratn Shah and Changyou Chen}, title = {Persuasion Strategies in Advertisements: Dataset, Modeling, and Baselines}, journal = {Preprints} }