TY  - GENERIC
DO  - 10.20944/preprints202303.0169.v1
UR  - http://dx.doi.org/10.20944/preprints202303.0169.v1
TI  - Guerrilla Marketing in the 21st Century: A Systematic Analysis of the Discipline Through a Literature Review, a Taxonomy, and Identification of the Most Relevant Variables
T2  - Preprints
AU  - Zarco, Carmen
AU  - Herzallah, Doaa
PY  - 2023
DA  - 2023/03/09
PB  - Preprints