@article{202303.0169,
	doi = {10.20944/preprints202303.0169.v1},
	url = {https://doi.org/10.20944/preprints202303.0169.v1},
	year = 2023,
	month = {March},
	publisher = {Preprints},
	author = {Carmen Zarco and Doaa Herzallah},
	title = {Guerrilla Marketing in the 21st Century: A Systematic Analysis of the Discipline Through a Literature Review, a Taxonomy, and Identification of the Most Relevant Variables},
	journal = {Preprints}
}