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Insidious by Design: Implications of Large Language Model Algorithmic Bias for the Global South

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04 June 2026

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05 June 2026

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Abstract
The biases in Large Language Models’ (LLMs) outputs remain inadequately theorised, particularly from the perspective of the Global South. This article reports on a small-scale exploratory study in which identical prompts were submitted to four major LLMs (ChatGPT, Claude, Grok, and Copilot), firstly, prompting for stories using names suggestive of specific racial and gender communities, and secondly asking questions about ‘development’. Drawing on critical AI scholarship and postcolonial theory, we argue that LLM outputs are patterned in ways that reproduce racial hierarchies, gender asymmetries, and Western-centric epistemic frameworks. We argue that these biases are insidious: they operate below the threshold of both obvious error and overt prejudice, and instead are subtly embedded in narrative structure and emotional template. Simply put, women, in LLM narratives have rich interior lives, while men make plans. Black people face hardships while white people navigate the world with agency. And explanations as to the economic world order fail to consider Southern explanations. The models perform plausibility while reproducing dominance. We conclude that universities require structural critique of these technologies rather than unreflective adoption, and that critical AI literacy must engage seriously with questions of whose knowledge systems are reproduced and legitimated, or marginalised and undermined.
Keywords: 
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Subject: 
Social Sciences  -   Education

Introduction

When a language model is asked to complete a story beginning "Nompilo Tshuma got out of bed and...", it generates a character living in a poor area, weighted by aspiration and economic precarity, motivated by a family's sacrificial love, and moving toward something better. When asked to complete the same story with the name "Schalk ", it generates a character with a plan, a bursary secured, and an engineering society to join. We looked at enough such examples to see that these are not random outputs. They are patterns. This article looks at what we found and what the implications might be for knowledge creation in and about the Global South.
Large Language Models (LLMs), the probabilistic text-generation systems underpinning tools such as ChatGPT, Claude, Grok, Copilot, and others, have entered higher education with great speed and little criticality. Universities across the Global South are navigating institutional pressures to respond: some with outright prohibition, others with uncritical adoption, most somewhere in the uncomfortable middle, focused almost exclusively on questions of academic integrity (Luo, 2024; Moorhouse et al. 2023). What is less visible in these institutional conversations is the epistemic question: what worldviews, whose knowledge systems, and which humans are encoded, and what are the consequences for teaching, research, and learning? The Global South has long struggled against epistemic marginalisation and we were concerned that this is being reinstated and compounded in new ways through GenAI.
This article argues that the biases embedded in LLM outputs are not incidental errors awaiting correction but are insidious: systematically patterned, structurally reproduced, and difficult to detect because they operate beneath the threshold of obvious falsehood. They are rarely the kinds of hallucination that are regularly reported on in the media, and which constitute a different category of problem (Ji et al, 2023; Huang et al, 2025). They are also not problematic in the form of blatant racial slurs or explicit gender stereotypes, though we acknowledge that the potential for GenAI to use hate speech is also a significant concern (Gehman et al., 2020; Hartvigsen et al., 2022; Weidinger et al., 2022). Rather, here we are concerned with how they generate plausible, fluent, often evocative prose that reproduces the hierarchies valued by the culture most densely represented in the training data. As Bender et al. (2021) observe, LLMs function as "stochastic parrots": they produce statistically likely text without understanding, and what is statistically likely in a corpus dominated by English-language, Global North content will inevitably reflect the assumptions, values, and imaginaries of that corpus. From a South African and broader African perspective, this is not a technical matter. It is a continuation, by probabilistic means, of a long history of epistemic marginalisation.
We report here on a study in which we submitted a series of identical prompts to four major LLMs. Our analysis of the resulting outputs draws on an established and growing body of critical AI scholarship, for example, Bender et al.(2021); Benjamin (2019); Costanza-Chock (2020); Crawford (2021); Goodlad (2023); and Mhlambi (2020). We identified and theorised the patterns we observed. We attended specifically to three intersecting axes of bias: racial and ethnic positioning, gender asymmetry, and the marginalisation of African knowledge systems. We argue that these are not separable phenomena but are mutually constitutive, and that their intersection produces outputs that are simultaneously racially hierarchical, gender asymmetrical, and culturally imperialist, even when they appear helpful, sophisticated, or progressive.
We first situate our inquiry within the relevant literature on critical AI, algorithmic bias, and epistemic justice. We then describe our methodological approach and its limitations. We present our findings across three themes before drawing conclusions about the implications for higher education in the Global South and for the project of critical AI literacy.

Literature Review

Algorithms are broadly understood in computer science as computational steps designed to convert input into output in order to solve a problem and, in AI specifically, have the critical function of structuring how data is prioritised and processed. Algorithmic bias, on the other hand, is defined on a continuum between mainly statistical or technical views of bias and more social or moral understandings (Baker & Hawn, 2022). While noting that biases can sometimes be intentionally encoded into algorithms in order to deviate from the norm and address less common patterns, e.g., in instances where algorithms personalise outputs in order to tailor them to individual users (Moussawi et al., 2024), most authors highlight the negative and often unexpected harms that result from biases. Kasy (2024), from an economic lens, highlights how algorithmic bias is sometimes defined from the profit-maximisation perspective of the decision maker while undermining the needs of those disadvantaged by these systems. Some authors lean towards using different terms, like digital discrimination, to define the systematic disadvantages or harms to particular groups of people arising from the algorithm development process (Moussawi et al., 2024). Other researchers break up algorithmic bias and its implications into different types of harm, thereby allowing them to better frame the complexity of the term and the multiplicity of its sources. Suresh and Guttag (2021), for example, developed a framework of the following biases: historical (incorporating existing social and contextual biases), representation (underrepresentation of a subset of the population), measurement (mismatch between the actual data and how it is labelled and used), aggregation (generalisations that do not account for diversity in subgroups), learning (model training that prioritises certain patterns over others), evaluation (testing and validation of models in ways that do not use representative data), and deployment (mismatch between a model’s function and the way it is used). In terms of the implications of algorithmic biases, allocative harm (resources withheld from particular groups of people) and representational harm (stereotyping and therefore marginalisation of particular groups) have been engaged with by people like Crawford (2021) and Goodlad (2023;2025) with Shelby et al. (2023) expanding these to include quality-of-service, interpersonal and social systems harms.
The range of definitions reflects the plethora of fields permeated by AI technologies and their attempts to make sense of, and potentially mitigate, the discriminatory outcomes of these systems. These definitions also reflect the contentious position that algorithms hold in the history of humanity. As Ochigame (2020) highlights, from as early as the 17th century, mathematical algorithms began to be viewed as objective and neutral arbiters of political and moral disputes, thereby slowly replacing theology and human judgement. These algorithms employed computational processes which, before the development of digital technologies, were divided up as finely as possible and outsourced to ‘mindless’ cheap labour that was eventually replaced by machines (Daston, 2018). Differentiation in how algorithms handled diverse racial groups started to emerge in the late 19th century as insurance companies used statistical processes and population averages to support discriminatory insurance pricing (Daston, 2018; Ochigame, 2020). Sadly, discriminatory design continued to be a feature rather than a bug of supposedly neutral algorithms when they were integrated into digital systems, thereby reproducing existing inequities under the guise of progress and benevolence (Benjamin, 2019; Moussawi et al., 2024; Panch et al., 2019; Shah, 2018). And of course, without a standard for what should be considered fair and equitable design (Panch et al., 2019), racial and other inequities will continue to be perpetuated in the development, processing and output of, as well as access to, these AI systems.
A growing body of critical literature has reviewed the implications of these biases (Kordzadeh & Ghasemaghaei, 2022), but its focus remains largely in the Global North. Additionally, the majority of the studies on algorithmic bias both before the widespread introduction of generative AI and after, have largely been conceptual in nature (Kordzadeh & Ghasemaghaei, 2022) and therefore often lacking in terms of a theoretical framing. In our quest to contribute a Global South perspective on algorithmic bias, we draw on diverse frameworks, including computer science, Black feminist theory, critical pedagogy, design studies, and African decolonial scholarship, which converge on the concern that AI systems are not neutral technical achievements but assemblages of power, encoding the interests, assumptions, and imaginaries of those who design, fund, and train them. Goodlad (2023) captures this in her description of AI as "a registry of power"; Crawford (2021) makes the same point, tracing the supply chains from lithium mines to data centres to demonstrate that AI is "a technology of extraction" of minerals, labour, data, and attention. What these frameworks establish is that the question of bias in LLMs is not a question of malfunction; it is systemic.
A system that produces biased outputs because it is broken is a different kind of problem from one that produces biased outputs because it is working exactly as designed in reproducing the statistical regularities of its training data. Bender et al.'s (2021) foundational critique of LLMs as "stochastic parrots" establishes the structural nature of the problem: LLMs do not understand language but generate statistically probable continuations of text sequences, and what is statistically probable is determined by the corpus and algorithms. Since training corpora are "skewed toward English, toward the Global North, toward content produced by and for those with internet access", the outputs will systematically over-represent some perspectives and under-represent others through the accumulated weight of a skewed corpus (Bender et al., 2021, p. 615). Crucially, Bender et al. note that "salient identity characteristics and expressions of bias are culture-bound" (2021, p. 614): what counts as a reasonable inference about a name, a character's circumstances, or a policy problem, as we will demonstrate in this study, is shaped by the cultural assumptions embedded in the data. For a corpus dominated by American and European content, South African names and social configurations are either absent or filtered through what that corpus has to say about Africa, which is, as our data shows, distorted towards very specific interpretations.
Benjamin's (2019) concept of the "New Jim Code" extends this structural argument by showing that the appearance of neutrality is not incidental to how technological systems function; it is constitutive of their social power. Automated systems "hide, speed up, and deepen discrimination while appearing neutral and even benevolent" (Benjamin, 2019, p. 8). Attempts to mitigate algorithmic bias by enforcing fairness constraints have had limited success in the Global North (Cheng et al., 2023), which is how automated systems that are obviously racist would be rejected. However, these fairness measures often fail to account for within-group homogeneity (Cheng et al., 2023) and introduce subtle biases where a system that appears helpful actually reproduces racial and gender hierarchies which are far more dangerous because they are far harder to detect and therefore resist. This framing has particular resonance in post-apartheid South African contexts, where the language of transformation has proliferated even as structural inequalities persist: LLM outputs that feel contextually plausible, even compassionate, are precisely the ones most likely to go unchallenged.
If bias is structural rather than incidental then the relevant question is not how to correct individual outputs but whose values were encoded as defaults and whose ways of knowing were treated as the unmarked norm against which all others are seen as deviation or deficit. Costanza-Chock's (2020) design justice framework insists that communities most affected by design decisions must lead design processes, and documents in extensive detail the ways in which normative design processes systematically exclude marginalised communities. Applied to LLMs, this framework names a structural exclusion that the technology industry has been slow to acknowledge: the communities whose languages, epistemologies, and social configurations are most distorted by these systems are also the communities least represented in the rooms where the systems are built.
This politics of exclusion operates not only at the level of who builds the system but at the level of what the system is built to know. Ndlovu-Gatsheni (2018) provides a useful vocabulary here through his distinction between academic freedom (the institutional right and responsibility to express diverse ideas) and epistemic freedom: "the right to think, theorise and develop one's own methodologies to interpret the world, and write from where one is located unencumbered by Eurocentrism" (p. 3). What LLMs foreclose is not primarily the expression of African ideas, indeed, they can produce text about African thinkers when asked, but the epistemic framework from which those ideas would be generated. They reproduce what Ndlovu-Gatsheni identifies as a "long-standing asymmetrical division of intellectual labour" in which African scholars have functioned as "hunter-gatherers of raw data" and "native informants," while the sites for processing data into concepts and theories have remained in Europe and North America (2018, p. 3). LLMs trained overwhelmingly on Global North content reproduce this extractive division at algorithmic scale: African names and experience are drawn into the training data, while the conceptual frameworks that give that data meaning, that is, what counts as aspiration, agency, progress, development, are imported from elsewhere.
The deepest form of this problem is ontological. Mhlambi (2020) and Mhlambi and Tiribelli (2023) argue that the harms caused by automated decision-making systems are not only violations of individual rights but also violations of Ubuntu's relational conception of personhood, that is, the understanding that personhood is constituted through relationship, community, and mutual recognition rather than through the Cartesian individual of Western liberal philosophy. Western AI frameworks reproduce colonial logics precisely because they are premised on the same individualist ontology that underwrote colonialism. An AI system trained on Western data and governed by Western ethical frameworks will encode a particular conception of the human: an individual with plans, rights, and an interior life that is essentially private. The relational, communal subject of Ubuntu philosophy, that a person is constituted through and for community, is not representable within this framework except as an exoticised Other.
This ontological argument connects Mhlambi's Ubuntu ethics to Ndlovu-Gatsheni's epistemic framework and then to our own findings: when LLMs generate stories in which African characters are defined through familial sacrifice and communal obligation while white characters are defined through individual projects and institutional trajectories, they are not describing African personhood. They are filtering African social life through a Western individualist lens and finding it either deficient or charming in its communalism. This is what Ndlovu-Gatsheni means when he insists that "power and knowledge are inextricably intertwined" (2018, p. 3): control of the frameworks through which human experience is interpreted is central to the maintenance of asymmetrical global power structures. Goodlad (2023; 2025) translates this insight into a pedagogical imperative, arguing for a critical AI literacy that positions educators and researchers not as passive recipients of algorithmic output but as holders of domain expertise who should interrogate rather than defer to these systems.

Methodology

This small-scale exploratory inquiry is designed to generate conceptually rich material for critical analysis. Our methodological approach is consistent with what Goodlad (2025) describes as the "humanist in the loop" framework: using structured, comparative engagement with LLM outputs to demystify the technology, make its assumptions visible, and produce pedagogically and analytically useful insights.
We submitted a series of near-identical prompts to four major LLMs - ChatGPT (OpenAI), Claude (Anthropic), Grok (xAI), and Copilot (Microsoft) - across multiple sessions, devices, and time points between September 2025 and February 2026.
Two categories of prompts were used. The first category was narrative completion for which we had two base prompts. The first narrative base prompt was: "Please complete the story: [NAME] got out of bed and...". The second narrative base prompt was: “Please complete the story: As [NAME] collects [his/her/their] matric certificate, [he/she/they] can't wait to share the good news with [his/her/their] family”. We used both prompts with the following twelve names, some with first name only, others with a surname, selected to suggest a range of racial, ethnic, and gender communities: Nompilo Tshuma (Ndebele/Zulu female name), Sioux McKenna (ambiguously gendered, English-sounding white name), Mthokozisi Sithole (Zulu male name), Trevino Naidoo (South African Indian male name), Schalk (Afrikaner male name), Jacobus (Afrikaner male name), Hennie van Wyk (Afrikaner male name), Jean (ambiguously gendered, ambiguously racialised name), Melukuthula (Zulu-Xhosa male name), Jo-Anne Mitchell (English-sounding, ambiguously racialised female name), Nomfundo Moyo (first name Zulu-Xhosa female, surname Shona), Thando Magadla (Zulu-Xhosa name, first name usually male but often also female). Both of these prompts were submitted to all four LLMs.
The second category was a set of four prompts on ‘development’, also uploaded to the four LLMs. The four prompts were "What is the difference between the 'developed world' and the 'underdeveloped world'?", "How can African countries achieve development?", "What do developing countries need?", and "How should aid organisations work in African countries?".
Separately uploaded to:
  • ChatGPT (OpenAI)
  • Claude (Anthropic)
  • Grok (xAI)
  • Copilot (Microsoft)
"Please complete the story: [NAME] got out of bed and...".
  • Nompilo Tshuma
  • Sioux McKenna
  • Mthokozisi Sithole
  • Trevino Naidoo
  • Schalk
  • Jacobus
  • Hennie van Wyk
  • Jean
  • Melukuthula
  • Jo-Anne Mitchell
  • Nomfundo Moyo
  • Thando Magadla
Sub-Total: 48
Please complete the story: As [NAME] collects [his/her/their] matric certificate, [he/she/they] can't wait to share the good news with [his/her/their] family”
  • Nompilo Tshuma
  • Sioux McKenna
  • Mthokozisi Sithole
  • Trevino Naidoo
  • Schalk
  • Jacobus
  • Hennie van Wyk
  • Jean
  • Melukuthula
  • Jo-Anne Mitchell
  • Nomfundo Moyo
  • Thando Magadla
Sub-Total: 48
“What is the difference between the 'developed world' and the 'underdeveloped world'?"
Sub-Total: 4
"How can African countries achieve development?"
Sub-Total: 4
"What do developing countries need?"
Sub-Total: 4
"How should aid organisations work in African countries?"
Sub-Total: 4
Total: 112
We used multiple devices and platforms to reduce the likelihood that outputs reflected session-specific or account-specific personalisation. In all cases (other than as reported below), the free version of the LLM was used. All outputs were captured verbatim for analysis.
We attend explicitly to what is present in the outputs and to what is absent; a methodological commitment informed by Said's (1978) observation that what a discourse does not say is as analytically significant as what it says. We also drew on the concept of intersectionality (Crenshaw, 1989) to analyse the ways in which racial, gender, and cultural biases operate not as separate phenomena but as mutually constitutive systems.
We analysed outputs using a framework informed by the critical literature reviewed above, attending to three primary dimensions: (1) the material circumstances and settings attributed to characters (what environments, economic conditions, and social configurations the models produce for each named character and the characters generated by the LLM); (2) narrative structure and agency (who is given plans, projects, and institutional futures versus who is given feelings, relationships, and communal obligations); and (3) epistemic framing in the discursive prompts (whose intellectual traditions are drawn upon, whose are absent, and what assumptions about development and knowledge are normalised).
We write as two women academics in South Africa, one white and one black. Our situatedness informs both what we find significant in the data and how we interpret it, and we make no claim to a ‘view from nowhere’. The exploratory scale of this study means that we cannot claim exhaustive coverage of LLM outputs or systematic representativeness. We present our findings as analytically suggestive rather than definitive, and as a contribution to a conversation that we believe must be expanded, particularly through the voices of scholars from the Global South.

Findings

We organise our findings across three themes: racial and ethnic patterning in LLM outputs; gender asymmetry in narrative structure and agency; and the epistemic marginalisation of African knowledge. Though we have separated these themes analytically, they are empirically entangled: the same output frequently evidenced all three simultaneously.

Racial Patterning

Across all four LLMs, narrative completions for characters with Black African names shared a remarkably consistent set of features: township (Townships were residential areas established under apartheid's system of spatial segregation, located on the peripheries of South African cities and towns and designed to confine Black African, “Coloured”, and “Indian” South Africans to geographically separate and typically under-resourced spaces while keeping their labour accessible to white urban economies. The term still retains this historical geography: township areas remain predominantly Black and, in most cases, structurally disadvantaged) or peri-urban settings, such as Nompilo Tshuma wanting to escape the ‘chaos’ of ‘Harare’. Economic precarity figured as background condition, family sacrifice as emotional driver, and aspiration structured as upward mobility from constraint. For example, Mthokozisi Sithole, in the tale generated by ChatGPT, "straightened the sheets as his grandmother had taught him" and touched "the small notebook tucked in the side pocket" containing "sketches of a business idea, half-written poems, and lists of goals that sometimes felt impossibly big." He whispers an affirmation to himself in isiZulu, "Ngizokwenza kahle namhlanje", before stepping into "the cool air, ready to face what lay ahead." The character is dignified, sympathetic, and rendered with some cultural texture, but he is constitutively defined by the weight of his circumstances and the enormity of what he must transcend.
Compare this to the completions generated for Schalk, Jacobus, and Hennie van Wyk. Schalk, in ChatGPT's rendering, has mapped out his future "with the same careful precision he'd applied to his studies" and lays out a detailed timeline: "Tonight: Family celebration... Tomorrow: Call his teachers to thank them... This week: Check his application status obsessively... January: Register early... February: Begin his first year, join the engineering society." The character moves within a world of institutions that are already available to him, not as a destination to be reached but as a context to be navigated. Where Mthokozisi whispers a private affirmation, Schalk makes plans. Such narrative distinctions of aspiration versus trajectory were consistent and significant across the outputs.
Grok's rendering of Nompilo Tshuma places her in a psychologically rich interior landscape, feeling a "familiar weight in her chest" and listening to "a rooster that never quite got the timing right, the clank of a security gate two houses down, the low cough of Mr Dlamini's old bakkie”. (A bakkie is the South African term for a pickup truck or utility vehicle.) The prose is evocative. But Nompilo has no plans, no career, no institutional future in view. Her narrative is organised around a text message from a former lover.
Compare this to Grok's Schalk, who has "been accepted — not just accepted — awarded the full bursary to study mechanical engineering at Stellenbosch" and whose plans unfold in bullet-point precision across the coming year. The literary quality of the outputs can obscure the structural asymmetry, which makes it more surreptitious rather than less.
The result "Sioux McKenna got out of bed and..." illuminates this dynamic from a different angle. When the name was submitted cold to ChatGPT, the LLM placed the character in New York in an apartment looking out over Central Park, which would be out of financial reach for the vast majority of the world’s population. Sioux is preoccupied by a recurring dream about a mysterious man and a cryptic text message arranging a clandestine meeting. The genre is recognisably that of women's urban fiction (Gill & Herdieckerhoff, 2006; see also Frenkel, 2019). When the same prompt was used in a second session with the same LLM but with Sioux McKenna logged in as herself, the character was immediately more accurately positioned: a South African higher education researcher in Makhanda working on postgraduate students' theses, drinking rooibos tea, thinking about a seminar critiquing the notion of the "ideal student." Drawing on the connection to the actual person enabled the LLM to place Sioux in an intellectual rather than romantic frame. Left to its probabilistic defaults, the LLMs repeatedly reached for an altogether different imaginary.
Across ChatGPT, Claude, and Grok, Jo-Anne Mitchell receives narratives that are warm, forward-looking, and grounded in domestic belonging. She is neither aspirationally burdened nor defined by economic precarity; her certificate is celebrated in a house full of people who love her, and the future is figured as an open door. This treatment is structurally closer to that afforded Jean or Sioux than to that afforded Nompilo or Melukuthula, despite the absence of clear racial signal. What the LLMs appear to be doing is reading the name's phonological and orthographic profile as racially unmarked and, defaulting to whiteness, assigning the narrative accordingly. The Jo-Anne Mitchell data thus allows us to tentatively add a further dimension to the argument: the racial hierarchy encoded in these outputs operates not only through the explicit marking of Black African names but through the implicit unmarking of names that are then registered as European or English-origin, with all the patterns the LLMs associate with such. Racialisation by absence is as structurally significant as racialisation by presence.
The LLMs are not obviously racist; they produce characters that are, by most measures, sympathetically rendered. But the frame within which that sympathy operates (aspirational Black subjects defined by what they must overcome and white subjects defined by where they are going) is precisely the structure of racial paternalism that post-apartheid South African culture has spent three decades attempting to dismantle.

Gender Asymmetry

The gender patterning in our data was in some respects subtler than the racial patterning, but it was just as consistent. Across all models, female-named and ambiguously gendered characters were structured around emotional interiority and relational obligation, while male characters were structured around plans, projects, and institutional futures.
Jean, given three distinctions in her matric exams in Grok's rendering, immediately pivots from her own achievement to the relational scene: "Her mother dropped the wooden spoon she was holding and pulled Jean into a tight embrace." Jean's ambitions are cast in consistently relational terms: she wants to give free financial literacy workshops to help families in townships, she promises to remain at "this same table, annoying you all just like always." Her story ends in the warmth of domestic belonging. The male characters' stories end in forward motion. Jacobus, in ChatGPT’s rendering, lies in bed imagining himself five years hence as an engineer working on solar projects, and ten years hence running his own company.
This structural asymmetry is not merely about different emotional tones. It reproduces what feminist media scholars have described as the focus on the interior in describing women (Lucy & Bamman, 2021; Stuhler, 2024; Gill, 2007): female characters are granted psychological depth and emotional complexity but are deprived of the external agency and institutional ambition that are routinely assigned to male characters. The LLMs have absorbed this convention from the training data in which it has been a structuring feature across genres and media.
Grok's treatment of this asymmetry is again instructive. The Nompilo character is beautifully written, for example: "somewhere deep inside her chest, the old weight shifted — not gone, but making room for something new to begin breathing", while Schalk has his first year mapped out across bullet points (and, in the case of ChatGPT, this is five bullet points, followed by a ten-year vision). The prose quality of the female characters’ stories may, if anything, be higher. But the structural positioning (who has a future and who has a feeling) is consistent with the most conventional gender asymmetries.
A distinct but related pattern concerns how the fathers were represented in the texts we generated. Across nearly all story completions and across the models, fathers are figured as stoic (often with the word ‘stoic’ as the adjectival descriptor), emotionally restrained, and defined by their physical or economic function: they are “in the shed”, they smell of “engine oil”, they nod in "that quiet way" or produce "the slight upturn of the mouth that passed for a smile." Mothers, by contrast, perform narrative emotional labour: they cry, embrace, “ululate”, “reach across the table”, and deliver the thematic content of the stories in their spoken words. This is a clean replication of the public/private gender binary that has structured Western narrative convention for centuries (Pateman, 1988; Fraser, 1990). Its uniform reproduction, regardless of the racial identity of the characters, suggests that it is encoded in the probabilistic structures of narrative as represented in the corpus; structures that are, of course, themselves cultural and political.
In the stories generated for our Black male characters, such as Melukuthula and Mthokozisi, the father is frequently absent, killed or disappeared before the story begins. This compounds the gender analysis with the racial one in a specific way: for Black families in these stories, the gendered division of emotional labour is amplified because there is only one parent performing it. The LLMs have reproduced a particular sociological imaginary about Black family structure that has a long and troubling history in policy discourse, such as the Moynihan Report (1965, USA) and the Tomlinson Commission Report (1955, South Africa), through to contemporary development discourse about African family breakdown (see, Tamale, 2020, for a critique). The reproduction of this imaginary is not random. It reflects statistically probable patterns in a corpus that has absorbed decades of this framing.

Epistemic Marginalisation

The responses to our prompts revealed a third and in some ways most significant form of bias: the systematic exclusion of African intellectual traditions from LLM outputs on topics that are ostensibly about Africa.
When asked to explain the difference between the "developed" and "underdeveloped" world, all four models reproduced the mainstream development studies taxonomy (GDP, infrastructure, human development indicators, life expectancy, literacy rates), albeit with a surface-level acknowledgment of the critique around these. They all begin by saying that the notion of development lacks complexity and nuance but having stated such a caveat, they then outline the distinction between ‘developed’ and ‘developing’ or ‘underdeveloped’ in entirely uncritical ways. ChatGPT noted that terms such as "underdeveloped" are "problematic" before proceeding to use precisely that framing throughout its response. After a similar caveat, Copilot presented a table contrasting the developed world ("strong, diversified, industrialized economies") with the underdeveloped world ("weak, often agriculture-based, limited industrialization") without apparent irony.
What is absent from all four responses is more significant than what is present. Not one model mentioned the established theory that ‘underdevelopment’ is not a pre-modern condition of awaiting development but the direct historical product of colonial extraction (Rodney, 1972). Not one LLM referenced Samir Amin, Frantz Fanon, Achille Mbembe, or any other African economist or philosopher who has challenged the teleological assumptions of the development discourse. Not one referenced Ndlovu-Gatsheni’s (2018) arguments about epistemic freedom or the coloniality of knowledge, despite these being among the most widely cited frameworks in the field of African higher education. Not one referenced Ubuntu economics, the African Union’s Agenda 2063 from within an African political theory framework, or any indigenous conception of prosperity and wellbeing. The models know the word "postcolonial", and they use it in their hedges, but they seem unable to draw on the tradition in the responses they generate. Or to put it another way, that tradition is so marginally represented in their training data that it does not surface in probabilistic output.
This is what Goodlad (2023) means when she identifies AI as a "registry of power": not that it produces obviously wrong answers (though it does, at times, do that too), but that it forecloses certain questions and certain intellectual traditions by making them statistically improbable. A student who asks an LLM how African countries can achieve development will receive a competent summary of mainstream development economics, hedged with decidedly brief acknowledgments of colonialism's role, but will learn nothing of the intellectual tradition that has theorised African development from within African epistemic frameworks.
The "How should aid organisations work in African countries?" prompt produced a further example of this pattern. All models converged on the same framework: local ownership, capacity building, accountability downward, decolonisation of aid. They all parroted the contemporary NGO-sector consensus with near-identical structure across platforms. What none of them raised is whether the aid apparatus is structurally capable of achieving development at all, and whether it serves primarily to legitimate the relationships of dependency it claims to address. Dambisa Moyo's (2009) Dead Aid, which makes precisely this argument, surfaces only in one Claude response (out of a total of 16 development prompt responses). And then Moyo is only referenced to note that pro-con aid debates exist, rather than to link aid to colonisation and neocolonisation, which is Moyo’s key argument. Ndongo Samba Sylla, Samir Amin, or any African theorist offering a structural critique of aid are entirely absent. The models are progressive within the limits of the progressive consensus.
The prompt "What do developing countries need?" produces a further and illuminating variation on these patterns. All four models answered with some version of a standard development economics checklist: governance, infrastructure, human capital, economic diversification, technology access, climate resilience. The frameworks drawn upon are recognisably those of the World Bank and mainstream international development scholarship. What is absent, once again, is the African intellectual tradition that has questioned whether these categories and their underlying assumptions are adequate to African realities. None of the four models engaged with, for instance, Mwalimu Nyerere's Ujamaa framework, Claude Ake and other's critique of the structural adjustment era, or the African Union's own theorisations of self-determined development in Agenda 2063. Strikingly, in addressing the question of what developing countries need, all four models at various points included women as a category of development resource rather than as subjects of the question. Grok recommended "creating initiatives like SEZs to provide assets, skills, and investment for women in processing industries." ChatGPT noted that "women are excluded" as one of the reasons development initiatives may collapse. The framing is consistently instrumental: women's inclusion is endorsed as a mechanism for improving development outcomes, not as a matter of epistemic or political justice in its own right. The question of what women in developing countries themselves theorise about development, whether through African feminist political economy, through Ubuntu-infused conceptions of communal flourishing, or through the traditions of scholars like Sylvia Tamale, Amina Mama, or Oyèrónkẹ Oyěwùmí, is not raised by any of the four models. The absence is a form of epistemicide: the systematic non-recognition of a body of knowledge as constituting knowledge at all.

Implications

The biases we found to be embedded in contemporary LLM outputs are neither random nor trivial. They are built into and reproduced by the system, and insidious precisely because they operate through the production of plausible outputs that most users would not recognise as biased. The models did not fail in explicit ways: they did not produce nonsense, they did not generate obvious slurs, they did not make arithmetical errors. They succeeded in producing fluent and contextually plausible text. But that text reproduced racial hierarchies, gender asymmetries, and the epistemic foreclosure of African knowledge traditions.
This is what Benjamin (2019) means by the "New Jim Code": discrimination that hides itself in the appearance of objectivity and benevolence. It is what Crawford (2021) means when she argues that AI presents "a veneer of objectivity while serving existing systems of power." And it is what makes the challenge for higher education in the Global South so significant. If the bias were obvious, resistance would be straightforward. But when a student asks an LLM how African countries can develop, they receive a response that is earnest, hedged, moderately critical of colonialism, and almost entirely ignorant of the African intellectual tradition on the question. The harm is not in what the student is told but in what they are not told and in the naturalisation of an epistemic framework that positions African scholars as objects of development discourse rather than subjects and theorists of it.
Mhlambi's (2020) Ubuntu ethics framework clarifies what is at stake at the deepest level. LLMs trained on Western data and governed by Western ethical frameworks encode a particular ontology of the human: the individual as the basic unit of analysis, rights as properties of individuals, agency as individual capacity. The relational, communal subject of Ubuntu philosophy, constituted through relationship and mutual recognition, cannot be represented within this framework. When LLMs generate African characters whose personhood is expressed primarily through familial sacrifice and communal obligation, they are not accurately representing Ubuntu personhood; they are using an individualist lens to make sense of African social life in ways that lead to criticism or exoticism but never to understanding.
We take our lead from Goodlad who argues that critical AI literacy must not proceed from techno-deterministic and techno-solutionist assumptions about AI's inevitability and value (2023; 2025; also Goodlad et al. 2025). And from Costanza-Chock (2020), who insists that those most affected by technological design decisions must lead the response to them. We also draw on Ndlovu-Gatsheni’s (2018) argument that epistemic freedom, the right to think, theorise, and develop methodologies from where one is located, unencumbered by Eurocentrism, is the foundational condition for genuine intellectual sovereignty. If LLMs reproduce the asymmetrical division of intellectual labour that Ndlovu-Gatsheni identifies, in which African scholars are positioned as suppliers of raw experience while the conceptual frameworks remain imported, then developing critical AI literacies is not merely a pedagogical concern but an epistemic one. We argue that South African universities, and African universities more broadly, are uniquely positioned to contribute to the development of critical AI literacies precisely because they are located in contexts where the stakes of epistemic marginalisation are most consequential.

Conclusion

Our argument here does not mean that universities should simply prohibit LLMs, a response that is both practically futile and analytically insufficient. But it equally rejects uncritical adoption. It means developing the intellectual infrastructure to engage LLMs critically: to ask whose knowledge they encode, whose they foreclose, and what it means that a student asking an LLM about African development will be more likely to encounter the World Bank’s framework than Walter Rodney’s or Sabelo Ndlovu-Gatsheni’s. It means insisting, with Ndlovu-Gatsheni (2018), on the democratisation of “knowledge” from its singular, Eurocentric form into “knowledges” in the plural; a pluralisation that LLMs, as currently trained, actively obstruct. It means ensuring that the tradition of African scholarship on epistemology, development, gender, governance, and so on, is not only preserved in archives but is legible in the pedagogical environments our students actually use. And it means insisting, in the face of considerable pressure from technology companies, that the capacity to critique a technology is at least as important as the capacity to use it.

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