Article
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The Urban Museum as a Sustianble Tourism Attraction: London Museum Lates Visitor Motivation
Version 1
: Received: 13 August 2020 / Approved: 17 August 2020 / Online: 17 August 2020 (12:11:29 CEST)
How to cite: Choi, A.; Berridge, G.; Kim, C. The Urban Museum as a Sustianble Tourism Attraction: London Museum Lates Visitor Motivation. Preprints 2020, 2020080367 (doi: 10.20944/preprints202008.0367.v1). Choi, A.; Berridge, G.; Kim, C. The Urban Museum as a Sustianble Tourism Attraction: London Museum Lates Visitor Motivation. Preprints 2020, 2020080367 (doi: 10.20944/preprints202008.0367.v1).
Abstract
The urban museum has become a multi-functional institution that transcends the functional display of artifacts. The museum has become, in cities, a hybrid institution that keeps its doors open late to support a wide variety of special events. This study explored London’s ‘Museum Lates’ programs and event characteristics, using museums’ theoretical views as cultural tourism attractions. Furthermore, the study applied the contextual model of learning to understand visitor attendance motivations. Authors employed an interpretive approach using interviews with two types of participants, event visitors, and event coordinators. Findings suggested that attendees possess a complex of personal, physical, and socio-cultural motivations for participating in museum lates events. The characteristics of late events – extraordinary quality and evening time atmosphere – produce different effects than current museum exhibitions held during regular operating hours. Museum lates events can contribute to achieving cultural sustainability, adding cultural construct to the traditional three-pillars of sustainability.
Keywords: Museums; special events; late opening; visitors' motivations; sustainability, touristic attractions
Keywords
Museums; special events; late opening; visitors' motivations; sustainability, touristic attractions
Subject
SOCIAL SCIENCES, Other
Copyright: This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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