The transformation of the states of polarization of electromagnetic waves that interact with polarimetrically linear media can be represented by means of the associated Mueller matrix. A global measure of the ability of a linear medium to modify the states of polarization of incident waves, due to any combination of enpolarizing, depolarizing and retarding properties, is introduced as a distance of the Mueller matrix to the identity matrix. This new descriptor, called the polarizing power, is applicable to any Mueller matrix and can be expressed as a function of the degree of polarimetric purity and the trace of the Mueller matrix. The graphical representation of the feasible values of the polarizing power provides a general view of its main peculiarities and features. The values of the polarizing power for several typical devices are analyzed.