Port cities’ sustainable development can start from innovation in maritime culture to build new urban visions based on the goals of Agenda 2030 and oriented towards local and international cooperation. In the international debate innovative strategies on cultural heritage enhancement contaminate the research and production contexts of ports. In addition, numerous cities have implemented creative and cultural responses to climate change and environmental sustainability. Creativity and cultural heritage enhancement can guide the definition of new trajectories of sustainable urban development, particularly in port-city interaction areas. In Europe, port-city interaction areas have been transformed into laboratories of cultural and creative experimentation for the sustainable management of cultural heritage and the urban quality of public spaces. In this perspective, the paper, starting from the studies developed on the main measurement frameworks of creative cities and sustainable development policies, aims to investigate the possibility of developing a "Port-cities Creative Heritage Enhancement" approach to assess and plan possible cultural and creative transformations of historical-architectural buildings, industrial archaeologies and symbolic urban spaces in the port-city interaction areas of Naples.