Wismantoro, Y.; Aryanto, V.D.W.; Pamungkas, I.D.; Purusa, N.A.; Amron; Chasanah, A.N.; Usman. Virtual Reality Destination Experiences Model: A Moderating Variable between Wisesa Sustainable Tourism Behavior and Tourists’ Intention to Visit. Sustainability2023, 15, 446.
Wismantoro, Y.; Aryanto, V.D.W.; Pamungkas, I.D.; Purusa, N.A.; Amron; Chasanah, A.N.; Usman. Virtual Reality Destination Experiences Model: A Moderating Variable between Wisesa Sustainable Tourism Behavior and Tourists’ Intention to Visit. Sustainability 2023, 15, 446.
Wismantoro, Y.; Aryanto, V.D.W.; Pamungkas, I.D.; Purusa, N.A.; Amron; Chasanah, A.N.; Usman. Virtual Reality Destination Experiences Model: A Moderating Variable between Wisesa Sustainable Tourism Behavior and Tourists’ Intention to Visit. Sustainability2023, 15, 446.
Wismantoro, Y.; Aryanto, V.D.W.; Pamungkas, I.D.; Purusa, N.A.; Amron; Chasanah, A.N.; Usman. Virtual Reality Destination Experiences Model: A Moderating Variable between Wisesa Sustainable Tourism Behavior and Tourists’ Intention to Visit. Sustainability 2023, 15, 446.
Abstract
Abstract: This research aims at developing a virtual reality destination experience (VRDE) model as a moderating variable between sustainable tourist behavior (STB) and tourist visit intention (TVI). The portability variable strengthens VRDE, and the content quality variable supports VRDE. The research method used was purposive convenience sampling covering 204 respondents who visited the vicinity of Kebon batik village in Klaten, Central Java, Indonesia. The research findings were H1: STB has a significant effect on VRDE, H2: VDRE has an impact on TRVI, H3: portability has a significant effect on VRDE, and H4: content quality did not have an impact on VRDE. The novelty of this research is the VRDE application applied to Community Sustainable Tourist Behavior in developing countries.
Keywords
virtual reality; destination experiences; wisesa sustainable community tourism; content quality; portability; intention to revisit
Subject
Business, Economics and Management, Marketing
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.