@article{202105.0359,
	doi = {10.20944/preprints202105.0359.v1},
	url = {https://doi.org/10.20944/preprints202105.0359.v1},
	year = 2021,
	month = {May},
	publisher = {Preprints},
	author = {David Cattrall and Simone Castello},
	title = {The Virtuous Circle of Omnichannel CRM},
	journal = {Preprints}
}