TY  - GENERIC
DO  - 10.20944/preprints202310.0851.v1
UR  - http://dx.doi.org/10.20944/preprints202310.0851.v1
TI  - Go Green or Green Will Go: Exploring the Nexuses between Covert & Guerrilla Marketing and Ecological Buying Behavior in Food Sector
T2  - Preprints
AU  - Ashraf, Muhammad
AU  - Mahmood, Asif
AU  - Al-Dalahmeh, Main
AU  - Murtaza, Shah Ali
AU  - Molnár, Edina
PY  - 2023
DA  - 2023/10/13
PB  - Preprints