@article{202310.0851,
	doi = {10.20944/preprints202310.0851.v1},
	url = {https://doi.org/10.20944/preprints202310.0851.v1},
	year = 2023,
	month = {October},
	publisher = {Preprints},
	author = {Muhammad Ashraf and Asif Mahmood and Main Al-Dalahmeh and Shah Ali Murtaza and Edina Molnár},
	title = {Go Green or Green Will Go: Exploring the Nexuses between Covert & Guerrilla Marketing and Ecological Buying Behavior in Food Sector},
	journal = {Preprints}
}