TY  - GENERIC
DO  - 10.20944/preprints202401.1833.v1
UR  - http://dx.doi.org/10.20944/preprints202401.1833.v1
TI  - Harmonizing Movements and Messages: A Traditional Dance Performance Arts-Inspired AIDA Model for Promoting Sustainable Behavior and Effective Marketing Sustainability Communication
T2  - Preprints
AU  - Hung, Chang-Ning
AU  - Fu, Chung-Jen
AU  - Silalahi, Andri Dayarana K.
PY  - 2024
DA  - 2024/01/25
PB  - Preprints