@article{202401.1833,
	doi = {10.20944/preprints202401.1833.v1},
	url = {https://doi.org/10.20944/preprints202401.1833.v1},
	year = 2024,
	month = {January},
	publisher = {Preprints},
	author = {Chang-Ning Hung and Chung-Jen Fu and Andri Dayarana K. Silalahi},
	title = {Harmonizing Movements and Messages: A Traditional Dance Performance Arts-Inspired AIDA Model for Promoting Sustainable Behavior and Effective Marketing Sustainability Communication},
	journal = {Preprints}
}